Experiential marketing services
Strategy, creative direction, experiential production and show production, all in house. We build campaigns around in-person experiences and carry them across social, digital, OOH and PR.
Why we build around in-person experiences
We create campaigns that focus on in-person experiences because we believe the future of marketing is rooted in real-life interactions. We see face-to-face moments as the key to connecting brands with their communities. These authentic experiences leave a lasting impression and build stronger, more meaningful relationships between brands and their audiences.
We are proudly industry-agnostic, bringing our expertise in creating unforgettable in-person experiences to brands across every sector. From fashion and beauty to tech, entertainment, and beyond, we excel at tailoring activations that resonate with diverse audiences. Whether it's a product launch, pop-up, or large-scale conference, we thrive on crafting moments that connect, engage, and leave a lasting impression, no matter the industry.
In-house offerings
Marketing strategy
We build marketing campaigns that integrate social and digital elements to drive awareness, engagement, and brand loyalty. From creating buzzworthy content to crafting interactive digital activations, we ensure your brand resonates across all channels. By connecting your story to the right platforms and audiences, we help amplify your message and keep your brand at the forefront of the conversation.
Pictured: ONYX Deli Boys Integrated Campaign
Campaign strategy
We help clients design activation plans that generate measurable results over time. Whether planning on a project, annual, or multi-annual cycle, our multi-disciplinary team roadmaps the right slate of integrated experiences to address the unique set of customers and goals you seek to fulfill.
Pictured: Hourglass Blush Popup x Andrés Reisinger
Creative direction
We're proud to conceive and manage award-winning creative campaigns with our incredible in-house team. From stunts and launches, to conferences and trade shows, to live shows and premieres, we let big ideas reign and aim to push the boundaries of the crazy experiences that got us into this wild industry in the first place.
Pictured: Rings of Power Global Premieres
Experiential production
AGENC was founded and scaled around a core competency of build and execution. At each stage of management, from conception and feasibility testing through final wraps, our team is staffed to deliver best-in-class production on a local and global scale.
Pictured: InStyle ImageMakers Awards
Show production and broadcast
AGENC has been providing broadcast-quality content capture, editing and direction since our founding: live show production and live show direction, virtual events, remote recording and technical expertise, plus content capture, editing, motion graphics, and VR and AR.
Pictured: InStyle ImageMakers Awards
How a project runs
The phases below are how our team staffs a project, whether it's a one-day pop-up or a multi-year program. Clients can bring us in at the first insight or at production.
01
1. Brief and audience
We start with the brand truth, the audience and the action we want guests to take. If the program spans a year or more, campaign strategy maps which experiences run when.
Pictured: Hourglass Blush Popup x Andrés Reisinger
02
2. Concept and feasibility
Creative direction develops the idea, and production pressure-tests it early: rigging points, ceiling height, power, load-in access, permit timelines and whether the idea fits the space at full size.
Pictured: Patron El Alto Launch
03
3. Budget built around the idea
We identify the parts of the guest experience that carry the idea and build the budget around them, so venue, fabrication, staffing, talent and content spend go where audiences will notice.
Pictured: Hourglass Blush Popup x Andrés Reisinger
04
4. Venue, permits and vendors
Site visits, the exclusive vendor list on the first call, curfews, union requirements, weather plans, and access hours worked backward from guest arrival.
05
5. Design, fabrication and run of show
Drawings, builds and a minute-by-minute run of show, with separate journeys for consumers, press, talent and VIP guests where the event needs them.
Pictured: Hourglass Blush Popup x Andrés Reisinger
06
6. Content plan
Photo moments, creator opportunities, interview positions and live content are planned before load-in, so the experience keeps working across social, PR, OOH and paid media.
Pictured: TRES Teton Influencer Retreat
07
7. Load-in, show and strike
Our producers run the build, the live event and the strike on site, in one city or several.
08
8. Wrap and reporting
We close with the results each project was built for: attendance, samples, impressions, press and EMV.
Pictured: Supergoop! Sunshine Shack
Formats we produce
Most of our work falls into two groups: events and brand activations. Here is what that covers, with an example of each.
Conferences and summits
Sponsor-driven, multi-stage programs such as Bloomberg Screentime, built with Bloomberg Live.
Pictured: InStyle ImageMakers Awards
Award shows and galas
Show production and design for events such as InStyle's first Imagemaker Awards.
Pictured: InStyle ImageMakers Awards
Premieres
Red carpets built as sets, including four Rings of Power premieres in four countries in 15 days.
Pictured: Rings of Power Global Premieres
Live shows and upfronts
Stage shows such as The New York Times' return to a live NewFronts presentation in 2025.
Pictured: InStyle ImageMakers Awards
Retreats and brand trips
Multi-day programs such as the TRESemmé A-List Retreat for 17 influencers in Jackson Hole.
Pictured: TRES Teton Influencer Retreat
Events and trade show booths
Every event format we produce, from summits to booths at shows like the AAD Annual Meeting.
Pictured: Bloomberg Screentime
Pop-ups and experiential retail
Short-run shops such as Miss Dior Millefiori at Gansevoort Plaza during New York Fashion Week.
Pictured: Miss Dior Millefiori NYFW Popup
Mobile tours, sampling and festivals
Branded vehicles, multi-city tours and sampling programs, from the Supergoop! Sunshine Shack to Kosas at Coachella.
Pictured: Supergoop! Sunshine Shack
Tentpole takeovers
Large-scale builds such as Paramount's 36,000-square-foot playground and 75-foot mountain at Super Bowl LVIII in Las Vegas.
Pictured: Paramount at Superbowl LVIII
Influencer launches and stunts
Launches such as Patrón El Alto, with 25+ influencers on a high-altitude tasting at 40,000 feet.
Pictured: TRES Teton Influencer Retreat
Industries we work in
Each industry asks for something different. Beauty usually needs product trial, fashion leans on culture and retail, entertainment centers fandom, and technology often needs a live demonstration.
Beauty
Drunk Elephant's C-Luma tour brought consultations and samples to 2,000+ daily visitors in Los Angeles, Miami and New York.
Pictured: Supergoop! Sunshine Shack
Fashion
J.Crew's 40th anniversary at Pier 17 and the Seaport, with a rooftop performance by The Strokes and 5,000+ guests over five days.
Entertainment
Paramount Peak at Super Bowl LVIII: 13 IP activations, five 4DX gondolas and 2,000+ daily guests.
Pictured: Paramount at Superbowl LVIII
Technology
Bloomberg Tech in San Francisco in 2026, a Bloomberg Live summit covering AI and robotics.
Pictured: Bloomberg Screentime
Wellness
goop's In goop Health summits, part of a partnership that began in 2018.
Pictured: Bloomberg Screentime
CPG and beverage
The Khloud trolley: seven stops in two days to launch Khloé Kardashian's protein popcorn in Los Angeles.
Pictured: Khloud Foods Trolley Launch
Travel
Cathay Pacific's 80th anniversary pop-up, with its premium cabins, at The Grove in Los Angeles and Hudson Yards in New York.
Pictured: Hourglass Blush Popup x Andrés Reisinger
Related work
Where we produce
- Los AngelesExperiential marketing in Los Angeles→
- New York CityExperiential marketing in New York City→
- MiamiExperiential marketing in Miami→
- AtlantaExperiential marketing in Atlanta→
- ChicagoExperiential marketing in Chicago→
- HoustonExperiential marketing in Houston→
- DallasExperiential marketing in Dallas→
- MilwaukeeExperiential marketing in Milwaukee→
- NashvilleExperiential marketing in Nashville→
Let's work together
We're excited to connect! Drop us a line and we'll reach out to set up an intro call.