Experiential marketing agency for Atlanta

Atlanta handles very large crowds downtown and very loyal ones everywhere else. In the same summer, the city hosted a World Cup semifinal at Mercedes-Benz Stadium and a FIFA Fan Festival in Centennial Olympic Park, then welcomed about 75,000 people to Dragon Con over Labor Day weekend. For a brand, that means two different jobs: standing out in a stadium district full of sponsors, or showing up for a fan base that already has its own rituals.

AGENC is an experiential marketing agency without an Atlanta office. We produce in Atlanta from our Los Angeles and New York teams, scouting in person and bringing in the fabricators and crews each project needs. Our Atlanta work so far has been about culture rather than spectacle. For ONYX's Deli Boys launch, Atlanta was a stop on a comedy tour with Don't Tell Comedy that surprised audiences with performances tied to the show. East of the city, we built a peach-themed pop-up in Athens for Sprinter's Peach 4-pack, a launch made for a college town.

The next big date is Super Bowl LXII at Mercedes-Benz Stadium in February 2028. Our team built Paramount's 36,000-square-foot mountain for Super Bowl LVIII in Las Vegas, and the lesson from that week applies here: the venues, permits and hotel blocks that make a Super Bowl activation work are booked long before the matchup is known.

Most of our work outside Los Angeles and New York starts as touring, and Atlanta fits naturally on a national route. The Deli Boys campaign covered six cities with one creative idea and local execution in each. Drunk Elephant's C-Luma tour ran two days in each of three cities with more than 2,000 visitors a day. When a client asks for Atlanta, the first question is whether it should be one stop on a route like that or a standalone moment built around a date like Super Bowl LXII or Dragon Con.