Experiential marketing agency for Dallas

Dallas-Fort Worth does big better than most markets. The State Fair of Texas typically draws two million or more people to Fair Park over about three weeks, and in 2026 the same grounds turned into a FIFA Fan Festival that could hold around 35,000 people at once. An experiential marketing agency in Dallas has to plan for that scale: long sightlines, heavy foot traffic, and builds that hold up to Texas heat and a lot of handling.

Our Dallas-area work came from the music side. For the 2023 Academy of Country Music Awards, held at the Ford Center at The Star in Frisco, we produced the arrivals experience around a 115-foot step-and-repeat, then flipped it into an afterparty with a live music stage. Turning a press line into a party space on the same night is a timing problem as much as a design one, and it is the kind of changeover our producers plan to the minute.

AGENC does not have a Dallas office. We produce in Dallas from our Los Angeles and New York teams, traveling for scouting, load-in and show days. Our larger builds, like Paramount's 36,000-square-foot mountain for Super Bowl LVIII, show how we handle fabrication and logistics at a distance. More examples are on our work page and our event marketing page.

Dallas also works as a stop on national tours. Our Drunk Elephant C-Luma tour ran two days in each city with more than 2,000 visitors a day, and our Deli Boys campaign reached six cities with one creative idea. The same approach adapts to the Dallas area, where the right venue is as likely to be in Frisco, Arlington or Fort Worth as downtown.