Event marketing agency for conferences, award shows and premieres
AGENC plans, designs and produces brand events from Los Angeles and New York: sponsor-driven conferences, televised award shows, global premieres, live presentations, influencer retreats and trade show booths.
What we do as an event marketing agency
AGENC is an event marketing agency that plans, designs and produces events for brands, media companies and studios. One team carries each project from the first audience insight through load-in, show day, strike and the wrap report. Our teams in Los Angeles and New York produce where the event needs to be: London, Mumbai and Mexico City for Prime Video, San Francisco for Bloomberg Live, Denver for Unilever, Kansas City for ESPN.
Most events we produce have more than one audience in the room. Press needs interview positions and a clean arrivals line. Talent needs privacy and a holding area. Sponsors need integration they can see and measure. Guests need to know where to go next. We plan those journeys separately inside one run of show, and we plan content capture from the first walkthrough. BizBash credits our founder, Cara Kleinhaut, with coining #DesignForDigital for exactly that habit.
Conferences and summits
Multi-stage programs with sponsor integrations, speaker green rooms, breakouts and networking space that people actually use between sessions.
Bloomberg Screentime
We built Screentime from the ground up with Bloomberg Live as a sponsor-driven, built-to-sell conference. Year two ran three stages over two days with 25+ speakers, including Snoop Dogg, Kerry Washington and Jason Blum, and 1,500+ attendees. Year three followed in October 2025.
Bloomberg Tech
Bloomberg Live's technology summit in San Francisco in June 2026, with a program covering AI and robotics.
In goop Health
goop has been a partner since 2018. We produce its In goop Health summits, including editions at Park Hyatt Aviara in Carlsbad and in Los Angeles in 2024. BizBash's Event Style Awards named the In goop Health Summits Best Conference (under 5,000 guests) among its Best Events of the Decade.
Award shows and galas
Arrivals, red carpet, show flow, seating, and the after-party flip, produced for the room and for the cameras.
InStyle Imagemaker Awards
We produced and designed InStyle's first Imagemaker Awards in 2024, honoring the stylists and beauty artists behind Hollywood's looks, with guests including Lana Del Rey, Camila Cabello and Kristen Stewart. The second edition followed in November 2025 on a rooftop above Los Angeles.
ESSENCE Black Women in Hollywood
Experiential and show production partner for the ESSENCE Black Women in Hollywood Awards for 16 years, a show televised on OWN.
The Hollywood Reporter Women in Entertainment
THR's Women in Entertainment Gala at The Beverly Hills Hotel, part of a partnership with The Hollywood Reporter that also includes its Sundance lodge in Park City.
ACM Awards
For the Academy of Country Music Awards in Dallas in 2023, a 115-foot step and repeat handled arrivals, then the space flipped into an afterparty with a live music stage.
Premieres and screenings
Red carpets built as sets, with press lines, fan zones and talent movement planned to the minute.
The Rings of Power global premieres
Four premieres in four countries in 15 days for Prime Video: Los Angeles, Mexico City, Mumbai and London, where Leicester Square became an Elven forest. The campaign reached 813 media outlets and won awards from Adweek and BizBash.
Prime Video premieres
An ongoing run of premieres and screenings, including Jack Ryan aboard the USS Iowa with fireworks, Countdown in Los Angeles, and Butterfly, ELLE and a Young Sherlock special screening in New York.
ESPN, The Kingdom
Red carpet premiere in Kansas City in 2025 for ESPN's docuseries on the Chiefs.
Live shows and broadcast
Stage design, show direction, content capture and editing, handled by our in-house show production team.
New York Times NewFronts 2025
The Times' first live NewFronts show since 2019. We designed and produced a stage show covering News, Games, Cooking, Wirecutter and The Athletic, with interactive touchpoints such as Wordle matchups and an Athletic locker room.
FOX Upfronts 2022
FOX's upfront presentation, produced live from New York, Los Angeles and Chicago.
goop podcast live tapings
Ticketed live recordings of the goop podcast, including season two with Gwyneth Paltrow and Cody Rigsby in New York and a 2026 taping at 1 Hotel West Hollywood.
Retreats and brand trips
Multi-day programs where travel, rooms, meals, activities and gifting all carry the brand.
TRESemmé A-List Retreat
17 influencers in Jackson Hole, Wyoming, with personalized styling sessions, a custom charm bar, après-ski parties, dinners and gifting, each planned to spark organic UGC.
Arc'teryx Academy Mammoth
Three days on Mammoth Mountain for 6,000+ guests: backcountry clinics with 20 pro athletes, the ReBird repair shop, film nights, après-ski and six headline DJs. Arc'teryx brought the Academy back to Mammoth in 2026.
Benefit Cosmetics in New Orleans
A four-day influencer trip for the Precisely My Brow launch during Mardi Gras, with a masquerade at Hotel Peter and Paul and Elms Mansion for the Krewe of Muses.
Trade show booths
Booths designed to stop traffic on a crowded show floor, with demo space and meeting areas sized to the sales goal.
Unilever at the AAD Annual Meeting
A booth for Dove, Vaseline and Dermalogica at the American Academy of Dermatology Annual Meeting in Denver in 2026, a meeting of 20,000+ attendees.
Captions at CVPR 2024
A booth for the Captions app at the CVPR computer vision conference at the Seattle Convention Center.
How we run the production
Event production depends on details that never make the invitation. Before we commit to a venue we walk the loading dock, check rigging points and ceiling height, and make sure the build fits through the service entrance. We ask for the exclusive vendor list on the first call, because a house caterer or union AV requirement can double a line item. We work access hours backward from guest arrival so load-in, build, rehearsal and strike each get the time they need, and we lock in overtime rates while we negotiate, not while the crew is on the clock.
Then we write the run of show: arrivals, carpet, program blocks, stage changeovers, sponsor moments and the after-party flip. If the event also needs a pop-up, a tour or a sampling program around it, our brand activation team works from the same plan. See the full list of services or browse our work.
Related work
Questions we hear
Where we produce
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Let's work together
We're excited to connect! Drop us a line and we'll reach out to set up an intro call.