Arc’teryx Mammoth Takeover
The Arc'teryx Academy delivered three snow-packed days of adventure, education, and connection—welcoming over 6,000 guests to California’s Mammoth Mountain. AGENC helped transform Mammoth Mountain into a dynamic, three-day celebration of outdoor culture, complete with hands-on experiences that reflected the brand’s spirit of exploration and community.from backcountry clinics and the ReBird repair shop, to Basecamp sponsor activations, The Hut Film Nights, après-ski programming, and after-hours music sets. The weekend showcased how investing in community creates lasting brand affinity, drives organic social buzz, and strengthens consumer loyalty. More than an event, the Academy was a masterclass in turning brand ethos into action, deepening connections and inspiring a shared love for the outdoors.
Mammoth Mountain, California
Arc’teryx Academy Mammoth Takeover
- 3
- Days
- 4
- Screenings
- 20
- Pro Athletes
- 2
- Aprés-Ski Activations
- 6
- Headline DJs
- 2
- After Parties
The challenge
Build a community-centered brand trip to deepen Arc’teryx’ connection with their core audiences
Bring the Arc’teryx brand to life through a high-impact, community-driven experience that combined backcountry education with cultural, in-person connection. By engaging guests through hands-on clinics, storytelling, and shared moments, the Academy aimed to build lasting brand affinity and inspire a deeper love for the outdoors.
