Kosas DreamBeam Coachella Fleet
Kosas hit the desert boldly with a fleet of custom bright pink Broncos topped with oversized DreamBeam products. The activation delivered festival-wide visibility for DreamBeam, while distributing over 6K samples to festival-goers. Partnering with Unwell and Pressed Juicery, the fleet kept fans cool and refreshed, amplifying the experience across social platforms. The result was $3.5M+ in EMV during Weekend 1 alone, coming in right under rhode for top performing beauty activations at Coachella 2025.
Coachella
Kosas DreamBeam At Coachella
- 3
- Days
- 6K+
- Product Distributed
- $3.5M+
- in EMV
- 4
- Cars
The challenge
Turning sunscreen + festival rides into an EMV engine
We were tasked with helping Kosas break through the crowded Coachella landscape by launching DreamBeam in a way that was both memorable and useful to festival-goers. To solve the common festival challenges of too much sun and limited transportation, we distributed sunscreen samples and offered branded rides, turning a necessity into a standout brand moment.
